Zen at GITEX Global 2025

Zen Interactive Technologies exhibited at GITEX Global 2025 at the Dubai World Trade Centre from 13 to 17 October, in Hall 3 at stand H3-25.

On the stand

The 2025 stand was organised around working rooms rather than product shelves. A meeting room built with an interactive display, a Yealink room system and a Joan booking panel let visitors run a hybrid call from the stand to a colleague outside the hall. A phone-booth pod from Hush Pod showed how a private call space is added to an open office without construction. The telephony demonstration ran 3CX with handsets from Yealink, Snom and Fanvil and Dinstar gateways, and TabaTalk was shown as the cloud alternative for businesses that would rather subscribe than host. The storage counter carried KingSpec, Netac and TimeTec, and the infrastructure corner had Teltonika routers and gateways alongside the eZon AV and infrastructure lines and the Cluvix UPS and rack range.

Meetings and partners

The week is built around meetings: resellers and integrators from across the GCC, end customers brought by partners for a demonstration, and the manufacturers we represent, several of whom visited the stand. New partnerships that followed the show include lines that were first shown to Zen’s channel at GITEX 2025.

The takeaway

The questions on the stand in 2025 were less about individual products and more about complete rooms and complete sites: what does a meeting room need from display to booking panel, what does a remote site need from router to UPS. That is the direction Zen’s portfolio has taken since, with segments built around outcomes rather than product categories.

Zen will be at GITEX again next year. To book a meeting on the stand, contact us.